Case Study

Pitching with Impact

A financial firm needed a sharper pitch. We delivered a clear, persuasive deck that boosted engagement and sped up sales.
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Overview

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The CEO of a promising SaaS startup needed a Series A pitch deck that would capture investor attention and secure funding. While the product showed strong potential, the CEO struggled to explain clearly how it worked, why it mattered, and why now was the right time to invest. The challenge was turning technical details into a compelling investor narrative.

Challenge

  • Unclear narrative: The story lacked flow, making it difficult for investors to grasp the company’s vision.
  • Overly technical explanations: The CEO leaned heavily on product features, which obscured the business opportunity.
  • High stakes: With investor meetings approaching, the company needed a polished, confident pitch that stood out in a crowded SaaS landscape.

    • Solution

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    We transformed the draft materials into a focused, story-driven 18-slide deck that positioned the startup as a high-potential investment opportunity. The emphasis shifted from technicalities to vision, traction, and the business case.

    What We Did

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  • Narrative Strategy: Defined the investor storyline — problem, solution, market opportunity, traction, and vision.
  • Simplification: Translated complex product details into clear, accessible visuals.
  • Investor Focus: Highlighted key metrics, growth potential, and the scale of the opportunity.
  • Design Execution: Delivered a sleek, modern deck that gave the CEO confidence in every investor meeting.
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    • Results

    The new pitch deck helped the CEO present with clarity and conviction. By simplifying the story and highlighting the opportunity, the deck positioned the SaaS startup as an attractive investment.

    Outcome: The company successfully secured $2 Million in Series A funding to fuel growth and expansion.

    What They Said

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    Work with Olumen

    The Right Presentation Changes Everything

    Messy slides, scattered messaging, and DIY design don’t just look unpolished; they cost you trust, deals, and momentum. A clear, compelling presentation turns complexity into confidence.
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