Case Study

Earning Employee Buy-in

A tech company president needed to announce a major change. We built a clear, engaging deck that secured alignment across the organization.
Industry
SaaS Productivity
Services
Investor Pitch Deck
Timeline
2 months

Overview

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The president of a tech company was preparing to announce a major internal change to employees. With no existing presentation, he needed a new deck built from the ground up — one that explained the change clearly, built trust, and secured buy-in across the organization.

Challenge

  • No existing deck: The president needed a complete presentation created from scratch.
  • Clarity gap: The change was complex, and without clear explanation it risked causing confusion among employees.
  • High stakes: Employee understanding and support were critical to ensure a smooth transition.
  • Solution

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    We designed a 15-slide, story-driven deck that distilled the complexity of the change into a clear and engaging narrative, helping employees understand both the “why” and “what” behind the decision.

    What We Did

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  • Message Strategy: Partnered with the president to frame the change around the organization’s vision and employee impact.
  • Content Development: Crafted the storyline from scratch, ensuring it addressed likely questions and concerns.
  • Design & Delivery: Created a polished, professional deck with visuals that reinforced key messages and supported confident delivery.
  • Results

    The final 15-slide deck provided employees with a clear, cohesive understanding of the change. Instead of confusion or resistance, the presentation generated alignment and buy-in.

    Outcome: The president successfully secured employee support, turning a potentially disruptive announcement into a unifying moment for the organization.

    What They Said

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